What causes volatility smiles?
Supply and demand of the options. If market participants mostly expect a coming dip in the underlying and buy up puts, implied volatility would naturally increase on the OTM (Out of the Money) puts, and vice versa. That is it.
How do we make money off this information?
This is pretty straight forward for traders of underlying instruments. Here's a paper where most of the research work's been done, Option Prices Leading Equity Prices. These guys show some interesting findings around earnings/corporate announcements off options statistics.
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