The (very) large US cookie chain Mrs. Fields is having a rough ride.
"Mrs. Fields, based in Salt Lake City, Utah, was started in 1977 by Debbi Fields, a young mother who made cookies from scratch at her first location in Palo Alto, California. The company began franchising stores in 1990 and in 2000 it gained control of TCBY, which stands for "The Country's Best Yogurt," through a $140 million cash buyout with Capricorn.
The company has struggled with declining sales throughout the past year. In two separate transactions since 2007, the company sold its Pretzel Time, Pretzelmaker and Great American Cookies brands to NexCen Brands Inc (NEXC.O) for more than $100 million in cash and stock."
This is sad, I loved those cookies.
0 Reflections:
Post a Comment